LA MAISON PUR SANG
A Bugatti is a collector’s item and an investment. Our highest priority is to honour the trust that is shown in the brand and to guarantee that the value of this automotive icon remains stable. To enable even better care for the historical vehicles in the future, Bugatti is launching the new “La Maison Pur Sang” program. Within this program, the genuineness of an automobile is determined through intensive research of all available information. The intensive support within the program enables many of our historical vehicles to continue to drive perfectly on the road or to be in collections even after decades, so that owners can experience and enjoy the outstanding technology of these automotive treasures flawlessly.
If you want to personalize your Veyron even further, you can do so in the future, thanks to the “La Maison Pur Sang” program. In the first step, reconfiguration and restoration is offered for the Bugatti Veyron, followed by recertification. Specially trained technicians in Molsheim examine the vehicles closely and record every detail. Measurement taking as part of the loyalty program and “La Maison Pur Sang” will further support the positive performance of the Bugatti Veyron in recent few years.
THE STORY BEHIND THE MAN
Ettore Bugatti called his automobile creations “Pur Sang” (thoroughbred) – a manifesto of the technical concept, the performance and the aesthetics. Even today the fascination of the harmony of speed, elegance, safety and comfort can be felt as a result of the combination of technical achievement and aesthetics that make his cars different.